Tell Your Story As It Happens
[SUMMARY—How to do PR (web 2.0 style).]
(WORLD) This is for anyone who has ever written or been involved in formulating a press release—normal PR route to try and tell your story is the following:
• compose and send out a press release at the beginning of a project/initiative to all known journalists and media outlets
• wait, make follow-up phonecalls and hope it gets picked up and featured
• compose and send out a press release at the end of a project/initiative to all known journalists and media outlets
• wait, make follow-up phonecalls and hope it gets picked up and featured
This process is: time intensive, energy sapping and devolving power to other gatekeepers. Why not use social media to tell your story as it happens.
Here's an example: this morning I got to tour the offices Cyfle in Cardiff. I got to chat to one of the young people currently taking a three month course that trains freelance animators in digital animation software while working together to make a short animated film (here's a teaser trailer of their production).
More importantly, here's their blog—telling their story in their words, as it happens.
Cheaper than any PR agency. Better use of time. More authentic and regaining your power to ditribute your message.
Filed by DK on June 10 2008
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