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Proper Clever Part Three
[SUMMARY—New ideas in practice.]
(GBR) The idea of mobile vouchers were developed for our theatre client, Everyman and Playhouse, who wanted to 'market' their new youth production specifically to a younger audience in a different and more relevant way.
We filmed and edited down twenty-second viral videos featuring four of the main characters and they are (as we type) being distributed via bluetooth by the digital journalists, theatre staff, the theatres youth forum and youth theatre network.
The hope is for it to propagate virally with the draw of a £5 admission price when shown at the box office (which is hugely important as the mobile vouchers are instantly measurable).
Check out the Mobile Vouchers page on the production website to find out more and to download the vouchers yourself.
Related posts: Proper Clever Part One, Part Two
Filed by DK on October 9 2008
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