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Build It And They Will Come?
[SUMMARY—Youth facilities and venues …can we help you deliver?]
(WORLD) Here at MediaSnackers we're increasingly interested in applying the online benefits of social media to the demands and needs of public sector facilities and venues, especially those specifically hoping to attract and engage with young people, so that's new youth builds, refurbs, and especially cultural venues be that theatres, galleries, community centres, libraries, museums.
Engaging young people (or indeed any target demographic in today's crowded marketplace and squeezed leisure time) is not just about staging youth-focussed activities, it's about addressing the physical, social and attitudinal barriers of both young people and, conversely, staff members to ensure that a first-time visit is enough to engage and involve young people.
So how do we think we can help? Well, we hope that we can find partners willing to embrace social media to add a virtual profile to the actual building. In this way, we think we can help you add to your audience profiling, resulting in increased attendance, ongoing engagement and simple, free ways to converse with your audiences. For instance:
Designing websites in the 2.0 age—accessible and interactive sites, with walk-throughs, RSS feeds, blogs and forums to allow potential participants and audiences to understand the new facility, input into its activities, and ask questions.
Presenting and Profiling work—uploading images and video clips to established sharing sites that enable young people to see and hear activities and performances and thereby helping to break down barriers to participation.
Testimonies—young people and adults describing the experiences and opportunities enabled by the facility.
Access—maps, transport possibilities and compliance with DDA in an engaging and informative fashion, allowing a wide range of young people to feel safe and secure in accessing the building whatever their background or ability.
In a nutshell, let's use social media for the benefit of the purpose and profile of the facilities, allowing conversations with new, current and future users. And let's not forget the trustees, volunteers and professional staff…
Are you a partner in a MyPlace bid?
Or bidding for other youth capital funds?
Or a venue under pressure to broaden your audience?
Written by Matt.
Filed by DK on July 18 2008
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