CTAM Europe Conference: Part Two
[SUMMARY—Conference starts.]
(SPA) MediaSnackers is in Barcelona, where we will be moderating a panel of young people to discuss their media habits at the CTAM Europe Conference.
The conference is kicked off by Dennis Hodges of the CTAM giving an overview on the 'business' side of the organisation.
Carmen Alzner led the next agenda item which is the Creative Awards Ceremony—first-ever European creative competition recognizes outstanding achievement and creative excellence in cable marketing. There were too many winners to log.
Keynoting is Dr Abe Pelad, Chairman and CEO, NDS Group plc. discussing how broadband and the long tail has changed everything and its impact on the industry. The first topic was the outlining the infrastructure, capacity and technology to support increasing growth exists. Then focussed on the long tail applicable to the audience share—mkes the case of how professional produced content will dominate and not user generated content. Also discussed the technologies which are driving change: DVR, portable media devices, ubiquitious broadband. Also, the contenders are crowding the market and bypassing the usual cable operators. The hybrid set-top box still dominates but is challenged by audience fragmentation. The ability to package the experience for the users is the most important aspect.
Related link: CTAM Europe Conference: Part One
Filed by DK on September 27 2007
Viewing 'CTAM Europe Conference: Part Two', you may also explore current and other entries, search or get our newsreader feed.
