Entries for September 27 2007
CTAM Europe Conference: Part Three
[SUMMARY—Our bit.]
(SPA) It's our turn. We did a short presentation to provide context to the session, illustrating how the world has changed for young people and new media and technology.
We were then joined on stage by a group of young people from the American School in Barcelona to discuss their media habits. Here's the questions we talked around:
Media habits:
• Where and how do you learn about what's happening in the world?
• What are your online habits?
• Which of the social networking sites do you use and why?
Media device ownership:
• Which media device (i.e. cell phones, portable gaming, MP3 players, video players, PDA's) do you spend the most time using and why?
• What one media device couldn't you live without and why?
• What one thing would you like to do with a media device that's not yet provided?
Media attitudes:
• How do you think young people are portrayed in the media?
• What brands, programmes or adverts do you like at the moment and why?
• Do the films and TV shows you watch also play a role in your online activities?
• What is the single biggest benefit and downside or negative effects that has come from the new digital advances?
Many thanks to Krizsta, Eric and Marta for enabling the session to happen and special thanks to: Abel, Loreto, Marc, Maria, Maria, Narcis, Nuria and Stefano—you guys ruled!
We tasked DK and MediaSnackers with developing a panel to challenge the thinking of your average adult marketing executive at our annual conference. DK brought in a panel of teens from an international high school and quizzed them on how they use new media—what media they use and why it is important to them—as well as checked their usage of so-called conventional media such as "linear" video.
The session and panel was just what our conference needed. Most attendees were taken aback at the priorities that these students assigned to their media devices and just how critical they were to their lives. DK expertly led the audience through a series of questions to test just how in touch our marketing executives are with today's trends. Matching the audience's response against the students was a lesson in how much more we need to learn about the coming consumer.
Dennis Hodges, Vice President Marketing, Sales and Content Strategy, UPC Central Europe Group and Past Chairman, CTAM Europe
Related link: CTAM Europe Conference: Part One & Part Two
Filed by DK on September 27 2007
CTAM Europe Conference: Part Two
[SUMMARY—Conference starts.]
(SPA) MediaSnackers is in Barcelona, where we will be moderating a panel of young people to discuss their media habits at the CTAM Europe Conference.
The conference is kicked off by Dennis Hodges of the CTAM giving an overview on the 'business' side of the organisation.
Carmen Alzner led the next agenda item which is the Creative Awards Ceremony—first-ever European creative competition recognizes outstanding achievement and creative excellence in cable marketing. There were too many winners to log.
Keynoting is Dr Abe Pelad, Chairman and CEO, NDS Group plc. discussing how broadband and the long tail has changed everything and its impact on the industry. The first topic was the outlining the infrastructure, capacity and technology to support increasing growth exists. Then focussed on the long tail applicable to the audience share—mkes the case of how professional produced content will dominate and not user generated content. Also discussed the technologies which are driving change: DVR, portable media devices, ubiquitious broadband. Also, the contenders are crowding the market and bypassing the usual cable operators. The hybrid set-top box still dominates but is challenged by audience fragmentation. The ability to package the experience for the users is the most important aspect.
Related link: CTAM Europe Conference: Part One
Filed by DK on September 27 2007
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