CTAM Europe Conference: Part One
[SUMMARY—Off to Spain.]
(SPA) MediaSnackers is off today to the Princesa Sofia Gran Hotel, Barcelona, where we will be moderating a panel of young people to discuss their media habits at the CTAM Europe Conference.
Here's the blurb from the agenda:
The Teen Factor—These kids today!
Since the explosion of gaming, music downloads, UGC, online social-networks, instant messaging, viral media, and more, marketing to teens requires a whole new toolbox and language. How do we gain understanding of new media? What does it all mean to our cable industry? Teens themselves provide the answers! We'll hear from some media-savvy youngsters about their online media behavior and technology use… and what they'd like to see from operators.The live onstage focus group features specialist in new media and youth marketing, DK, founder of mediasnackers.com. You'll explore the ways teens influence their parents, how much attention they really pay to advertising, and what they really care about. Be prepared to have fun at this session!
If you're attending come and say 'hi'—if not, will try and write a few posts from the event.
Related link: MediaSnackers Speaking
Filed by DK on September 26 2007
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