Blyk
[SUMMARY—Free SIM for ads.]
(GBR) Blyk was launched this morning in the UK and provides free SIM cards in exchange for directed advertising to appear on your mobile phone.
This is the first model of its kind and there are some caveats to the deal:
• only available for 16-24 years old;
• its invitation only;
• participants get 217 texts and 43 minutes every month;
• participants must fill our a questionnaire so they can match the brands to the personalities (partners include: Borders, BSM, Buena Vista, Capital FM, Coke, Colgate, Ford, JJB Sports, L'Oreal, McDonalds, MasterCard, NatWest, Miss Selfridge, Manchester United, NSPCC, Penguin Books, RSPCA, Sky, Stagecoach, Sony BMG, Sony Ericsson, Xbox, Adidas, Boots and Borders);
And today MySpace launched their own free, advertising-supported cell phone version, whilst search behemoth Google is also flirting in this space.
Via Tech Digest
Filed by DK on September 24 2007
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