Web 2.0 vs Broadcasters
[SUMMARY—Nothing new.]
(NLD) Here's a little write up of the session: Web 2.0 is here - but the technology stays the same.
Exploring the impact of web 2.0 on the broadcast industry and chaired by Maarten Verwaest, Senior Researcher, VRT MediaLab.
First up was Stephen Alstrup, CEO & Founder, Octoshape—discussed peer-to-peer creation in the past (through pencil and paper), pretty much piracy and user generated content has not changed since. He says users will generate content, share and pirate and use thecnology to brodcast and generate. Online broadcasting budget is not comparable to the usership of the internet user.
Second to speak was Alan Southall, Corporate Technology, Siemens AG—helps BBC with streaming technology and their developmental role in the BBC's iPlayer. Said "the internet has become a multimodal interactive communication and collaboration medium." Web 2.0 has nothing to do with technology. They put 'social communities' on the center of their designs. Based the connectivity through tagging and therefore it's easy to scale.
Canadian John Dillan, Cache Logic—content distributors/delivers and talked about their hybrid network with high performance and caching through blending bandwidth from existing networks and p2p.
Lastly, Lieven Vermaele, Director of the EBU Technical Department, European Broadcasting Union—web 2.0 will not remove any mewium formats.Everything has changed from mass to dialogue. Things have to be searchable so it can be found. Broadcast has to use the aspects of social media.
I really wanted to talk to Alan Southall to challenge him on some comments he made about young people and web 2.0. Unfortunately, I was too British and people kept on jumping in front of me and when we got kicked out the room he walked off.
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Filed by DK on September 7 2007
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