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2007 > February > 24 > Gen D (For Digitalisation)

Gen D (For Digitalisation)

digitalization

[SUMMARY—New report explores new digital media trends.]

(WORLD) Check out this free new report focussing on the technology habits and usership of 3,000 Gen Y from KPMG.

It covers many areas—such as prevalant media device ownership, online participation, shift in source for news etc.—which simply reinforce the accepted notions that 18-30 year olds are a digitalised generation.

The report obviously goes into more depth and highilghts the impact of technology on/for work enviroments and also its impact on values. Overall, simply more weight to add to the growing MediaSnackers discourse.

Online press gazette article link

Filed by DK on February 24 2007

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