North American Gen Yers
[SUMMARY—Some stats to chew on…]
(US) Thanks to those clever people in Forrester Research and their North American Consumer Technology Adoption Study 2006 Benchmark Survey of 66,707 US and Canadian households, I can bring you some interesting stats:
• Gen Yers spend 12.2 hours online every week;
• 50 percent more likely than Gen Xers to send instant messages, twice as likely to read blogs, and three times as likely to use social networking sites like MySpace;
• 73 percent more likely to research online and shop offline today than they were in 2004;
• 45 percent of Gen Yers who have a mobile phone use it for data service;
Filed by DK on August 6 2006
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